Digital marketing is the practice of promoting products, services, or brands through electronic media, mainly on the internet. It involves using various digital channels such as search engines, social media, email, mobile apps, and websites to connect with prospective customers and build a solid online presence.
The 7 Ps of digital marketing is a framework used to plan and execute marketing strategies in the digital space. They are:
7 Ps Of Digital Marketing :
1. Product: The first P stands for Product, which refers to the goods or services that a company offers to its customers. This includes the features and benefits of the product, its price, and its unique selling points. When it comes to digital marketing, the product refers to the digital offering that a business is promoting. This could be a software product, a mobile app, a digital course, or any other type of digital offering.
2. Price: The second P is Price, which refers to the amount a customer pays for the product or service. In digital marketing, this includes strategies such as discounts, promotions, and price comparisons. Digital marketing strategies must take pricing into account, just as any other marketing strategy. Businesses need to determine the appropriate price for their digital product or service, taking into account factors such as production costs, competition, and customer demand.
3. Promotion: The third P is Promotion, which refers to the advertising and marketing tactics that a company uses to reach its target audience. In digital marketing, this includes channels such as social media, email marketing, search engine optimization, and pay-per-click advertising. Promotion involves the various methods and channels used to market and advertise a digital product or service. This could include paid advertising on social media, email marketing campaigns, influencer marketing, and search engine optimization (SEO) to improve the visibility of a website or other digital assets.
4. Place: The fourth P is Place, which refers to the distribution channels through which a product or service is delivered to customers. In digital marketing, this includes online marketplaces, e-commerce platforms, and physical retail locations. In digital marketing, the “place” where a digital product or service is made available refers to the digital channels through which it is distributed. This could include a website, mobile app, social media platform, or another digital platform.
5. People: The fifth P is People, which refers to the individuals involved in creating and delivering a product or service. In digital marketing, this includes customer service representatives, salespeople, and social media managers. People refer to the individuals who are involved in creating and delivering a digital product or service. This includes not only the business owners and employees but also any freelancers or contractors who are hired to work on the project.
6. Process: The sixth P is Process, which refers to the systems and procedures that a company uses to deliver its product or service to customers. In digital marketing, this includes aspects such as website usability, checkout processes, and customer support systems. Process refers to the various systems and workflows used to create and deliver a digital product or service. This could include software development methodologies, project management processes, and customer support workflows.
7. Performance: The seventh P is Performance, which refers to the evaluation of a company’s marketing efforts and the measurement of its success. In digital marketing, this includes metrics such as website traffic, conversion rates, and return on investment.
By considering each of these elements in a digital marketing strategy, businesses can create a comprehensive plan that is more likely to resonate with their target audience and drive results.