A Future of Business – DIGITAL MARKETING

Scope of Digital Marketing in 2023 (New Stats)


As we know that the digital marketing industry is growing, which brings more opportunities to professionals in this industry. following are opportunities available for professionals. To start career in digital marketing one must have good soft skills and technical skills. As more businesses and technology join the digital marketing sector, annual trends arise and then quickly become outdated. We see a few themes impacting this area through 2023 and beyond.


Analyzing the results of a digital marketing campaign usually happens afterwards. For instance, marketers will release a piece of content and evaluate its performance a few weeks later. True, it’s useful, but real-time analytics are already making waves in digital advertising. Using real-time information, businesses can tailor their messages to specific demographics of customers and react to campaigns in a flash.

Prominent Users of Social Media

Marketers across industries are reaching out to social media influencers to build their businesses. Because people have more faith in their peers than they do in corporations, this kind of digital advertising is catching on quickly. In 2023 and beyond, more businesses will use these influencers to boost revenue.

Artificial Intelligence

By analyzing user data, digital marketers may further personalize the consumer experience using artificial intelligence (AI). Companies may learn much about their consumers and their ideal audience via AI.

Fusion of Augmented and Virtual Reality

Marketers will keep using AR and VR in their plans to raise product profiles and meet consumer demand. Companies like Starbucks, Nivea, and Volkswagen have launched successful augmented reality (AR) and virtual reality (VR) campaigns to provide customers with more meaningful interaction with their brands and products.

Various Job Profiles in Digital Marketing

The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specialisations so you will have different options to start your digital marketing career.

Junior & Mid Level Career Options                               

  • Digital Marketing Intern
  • Digital Marketing Executive
  • SEO Executive
  • Link Building Specialist
  • Social Media Specialist
  • Google Ads Specialist
  • PPC Specialist
  • Email Marketing Specialist
  • Web Analyst
  • Online Reputation Executive
  • Content Marketing Executive

Higher Level Digital Marketing Job Titles

  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Marketing Head
  • Paid Advertising Manager
  • Digital Branding Head

Scope of Digital Marketing in Online Business:

1. Become a Professional Blogger:

Many Digital Marketing professionals choose full time blogging as their career choice. With dedication and hard work, many professionals are now successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies. Most bloggers can earn in the range of $100 to $1000 per month with 1-2 years site. Top Celebrity bloggers earn upwards of $10,000 per month.

2. Earn with Affiliate Marketing & AdSense:

You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques. Most professionals develop micro niche website focusing on specific topics to generate quality traffic.  Study our in-depth Affiliate Marketing Guide.

3. Start Freelancing Services:

Freelancing is the concept of offering your services to clients as an individual. Sitting at your home/office you can build your clients globally. Many online freelancing services  like fiverr.com, freelancer.com etc are a great platform to start freelancing career.

4. Start your own agency:

If you have experience in managing a business & have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.

5. Become a YouTuber:

You can choose to become a full-time YouTuber in a selected niche. You need to focus on the quality of content and building your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetisation.

6. Start your Drop shipping business:

Drop shipping a business model in which you can sell products online to customers without owning the inventory physically with you. Generally in this business you need to develop an e-commerce website in Shopify and select your products based on your research. Then you connect your store with manufacturer and online retailers from China from Ali Express.

All the product prices are marked up and when your sell a product, the manufacturer will directly send the product to customer and you make a profit.

7. Future Scope of Online Careers for Professionals/Students

If you learn digital marketing you will open a door to many new online opportunities  while studying or working in your present job. As per industry statistics many digital marketers have built their personal brand by becoming an influencer in selected niche. Students can work part-time online for various digital marketing agencies.

8. Scope as Trainer or Coach

If you are passionate about teaching and have prior teaching experience and really love to share your knowledge with others, you can build a great career as Digital Marketing Trainer/Online Coach. To become a quality trainer you must develop in-depth practical understanding of each topic and work on real-time projects before delivering training. Become an online or classroom trainer only after your get adequate amount of experience with all the technologies.

Note: We never recommend freshers to become a trainer because without experience teaching will be nightmare for students.

Salaries Digital Marketing Professionals in India:

In India, the average salary of Digital Marketing professionals is Rs 4,00,000 per annum. For interns/freshers realistic salary range of digital marketing professionals will between Rs 1,20,000 to Rs 3,00,000 per annum. As the candidate gain experience in the field the salary hike can range between 25% to 75% annually depending on the skillset and technical ability of candidate. Most of the candidates  with 2+ years experience can get a salary between Rs 3,60,000 to Rs 6,00,000 per annum based on company norms.

Experienced professionals who are upgrading skills with digital marketing can expect 20-30% hike by adding the digital marketing skillset & certifications.

Apart from above list, there are more specialised job roles to choose in digital marketing. This data shows that there is a very good scope of digital marketing in India for candidates.

What You can do As a Digital Marketer

Digital marketers are renowned for their skill in establishing meaningful relationships with prospective clients using creative digital advertising methods, email campaigns, and engaging social media postings. As a Digital Marketer, you’ll also need to consider the following.

  • Digital marketing strategy development, including search engine optimization (SEO) and search engine marketing (SEM), then content, email, and social media marketing.
  • Study emerging forms of online media and maintain familiarity with current digital trends in the Company’s service.
  • Study the efficient return on investment through communicating with customers, other networks, and affiliate partners for reporting and analyses.
  • Monitor the efficacy of websites by doing keyword research and generating web statistics reports using various technologies.
  • Negotiate the most excellent price for customers with media distributors.
  • Take charge of your lead-generating database’s contact management.

seeking jobs.

Who Can Learn Digital Marketing

Now that you have an idea of what a Digital Marketer does, it’s time to learn the fundamental abilities required of one.

  • Able to analyze data and create effective methods for diagnosing it.
  • Excellent skills in both keyword research and application to writing.
  • Strong command of the English language and outstanding writing and communication skills are essential for producing work of the highest quality.
  • Ability to engage customers by determining who they are and how best to speak to them.
  • Ability to use search engine optimization (SEO) tools effectively, such as SEMrush, Google trends, Keyword Planner etc.

How to Get a Digital Marketing Job?

Getting into the field of digital advertising is a fantastic decision. There is a growing need for digital marketers around the world. The pay is competitive (with experience), and you can work independently as a freelancer or for an established digital marketing agency.

  1. Developing your abilities should be your primary focus as you enter the workforce. Learning digital marketing is not a “single thing” you can do to become proficient in the field.
  2. If you want to make a good living in digital marketing, you need to master all of the subfields that make up the field.
  3. Building your website is a great way to gain experience with digital marketing. Make a weblog and start posting articles. Invest some time learning SEO before moving on to paid advertising channels like Facebook and Google.
  4. Take advantage of the chance to join a successful digital marketing agency if it presents itself. Working on multiple projects alongside industry professionals will provide you with invaluable experience.
  5. Begin your career as a freelancer in digital marketing if you aspire to work for yourself or launch your own Company, and work your way up to more demanding projects as your client base grows.

The Top 10 Tools for Digital Marketing

  • HubSpot
  • Airtable
  • Clickup
  • Trello
  • Yoast SEO
  • Ahrefs
  • Canva
  • Google Analytics
  • Buzzsumo
  • Google Search Console

How to stay updated with Digital Marketing News and Trends

A few valuable methods are outlined below for keeping abreast of the rapid evolution of digital culture.

  • Follow Google
  • Follow Digital Blogs or Webmaster Blog
  • Be Active on Search Engine Journal and
  • Search Engine Land

Scope of Digital Marketing after Covid-19 

As we have seen a dramatic increase in Work from Home (WFH) jobs due to Covid-19 pandemic. Due to Covid-19 many companies are shifting towards digital marketing for advertising and marketing. We can expect a great demand for digital marketing specialists across India once the economy restore to normal level.

The demand of digital platforms has increased and as per some reports. 50% more time is spent by users on social media. This gives are great opportunity to companies to target these specific users. Many individuals are now shifting towards GIG based work (Freelance). Demand for quality freelancers have increased due to many restrictions on offline activities.


Digital Marketing trends in 2023

Keeping up with modern trends in digital marketing may be challenging due to the constant changes in technology, algorithm upgrades, and associated tools. Search engine optimization (SEO) helps with both visibility and organic traffic. An effective pay-per-click (PPC) marketing strategy may increase sales. But how do you decide where to direct your attention? Here are some developments in online advertising that we expect to see before 2023.

  • Short Videos
  • The Metaverse
  • Form-First Data Gathering
  • Visual Search
  • Google Verified Listings for Local SEO
  • Google Analytics
  • Automated & Smart Bidding in Google Ads
  • Voice Search
  • Real-Time Messaging Platforms
  • Online Reviews

Pros and Cons of a Career in Digital Marketing

Digital marketing: Pros

Making Use of Skills:

To succeed in today’s job market, you need more than technical know-how; companies also seek employees with interpersonal abilities. These abilities are valuable in the workplace and may help you go through the ranks.

Adaptable Workplace:

It might be challenging to transition into a new area if you are already an expert. Anybody may do digital marketing without any formal education or experience. Ability development and skill acquisition are simplified.

Changing Market:

People want stability in the workplace along with a paycheck. Many individuals are drawn to fields like technology and biomedicine, where they may constantly learn new things. The discipline of digital marketing is very young and is rapidly expanding. There is always more to know if you’re dedicated to growth.

Obtaining Financial Success:

There are a lot of digital marketing job openings since the demand for entry-level positions in this field is high and expected to rise. Freelancing and other forms of remote employment are becoming standard methods to make a living in this industry.


Digital marketing, in contrast to more traditional forms of advertising, is an artistic endeavour. For those with a creative bent, the field of digital marketing offers a wealth of employment opportunities. In addition to writing, audio and video creation are other in-demand skills in the digital marketing industry and provide entry-level opportunities. Artistic types may also develop marketing plans and new methods to connect with customers.

Digital Marketing: Cons

Continuous Improvement And Adaptability:

As with every field of study, digital marketing has pros and downsides. Lack of marketing expertise, sloppy execution, and originality are a few examples.

Strenuous Rivalry:

While Digital Marketing has many benefits, it also faces stiff competition. This is a wonderfully creative area but can also be quite tricky. One of the primary objectives of digital marketers is to have their client’s website or page rank highly in search engine results.